![]() Ronald Reagan, who won the nomination as Republican candidate for US President in 1980, was adapt at coining these media-friendly, 'direct to the people' phrases for example: Those examples make the meaning of the term unambiguous. " Win one for the Gipper" (Gipper was Reagan's nickname.) Gorbachev, tear down this wall." (In a speech near the Berlin Wall, 1987.) While news organizations invented the sound bite, politicians quickly learned to shape their speeches in order to provide sound bites that would spread the. Argues that the reliance on sound bites in recent political discourse is harmful to the democratic process. The success of Reagan and others in obtaining valuable exposure by providing the media with what it wanted led to a flurry or marketing and speech writing activity. It soon became the vogue to stage events specifically for the opportunity to provide quotable lines for media exposure, often timing them to be picked up by popular TV news programmes. This continued with later US elections - The Independent, September 1988: A sound bite is a small snippet of someone talking. Sound bites are played on the TV and radio. Just like a bite is a smaller piece of food, a sound bite is. "This has been the election of the ‘sound-bite’. Through a crafty choice of venues and irresistible one-liners, George Bush has been relentlessly associated on the television news with simple, feel-good themes."īy the mid-1980s we had a new breed - the spin doctors. Their influence is such that the use of sound bites is now commonplace throughout those parts of the world that are strongly influenced by the media, that is, pretty much everywhere.Īlthough 'sound bite' refers specifically to sound and suggests quotations suitable for radio or newspapers, the technique was commonly used in TV news clips. Here's an early example of that from The Los Angeles Times August 1988 To make this explicit the term 'sight bite' was coined to refer directly to video footage. "The pacing, the writing, the sound bites and sight bites and just about everything else that executive producer Lorne Michaels. brought to this usually thudding evening seemed to work." Sound Bites Delivers partners with local businesses, restaurants and farms in the Puget Sound Region to provide an alternative delivery service for their. 'Sight bite' hasn't caught on and probably won't last the pace. See other phrases that were coined in the USA.Whether you are writing a document, preparing a presentation, or both, you will want to consider how others will summarize your main point. ![]() A sound bite or soundbite is a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece. If you can provide a clear sound bite or quote, it is more likely to get picked up and repeated, reinforcing your message. In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer. By preparing your sound bites, you help control the interpretation of your message. When using Sound Bites in your story: Remember to include the running time of the sound bite and the out cue The lead-in sentence to sound bite is the. Here are four characteristics of effective sound bites: Soundbites: A business guide for working with the media. Your goal when writing a sound bite or quote is to make sure your idea represents all four characteristics. You won’t always be creating the message in some cases you may be asked to summarize someone else’s written or verbal message, such as an interview, with a quote or a sound bite.
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