Like other short-form video platforms, Voltax View is a fully immersive video consumption experience designed to increase views, total engagement, and overall monetization opportunities.Īccording to "On the Psychology of TikTok Use: A First Glimpse From Empirical Findings" in Frontiers in Public Health journal, "Social media companies have created services being highly immersive, aiming to capture the attention of users as long as possible. This same video experience can also be added to the content on a site’s main feed pages. When a user engages with a video in the video hub, the video will be overlaid on their screen similar to the animation we see when interacting with a video on Facebook. Voltax View is the standalone video overlay experience that’s dedicated to improving the video experience for a publisher's end users. The video hub is one hundred percent customizable for each partner, emulating the native look and feel of the site and providing consistent branding across the page. The base for Voltax View is a dedicated video hub page, allowing partners to showcase their videos (both short and long-form) in one, organized and distraction-free environment. With that being said, the team is excited to share Voltax Video's new dedicated Video Hub page and Voltax View. This ensures that both supply and demand-side advertising receives the highest ROI possible.Īs Minute Media continues to push forward into multimedia-focused content, the team saw an opportunity to quell publishers’ reservations about short-form video while also providing a space to benefit from these platforms’ unique advantages. Not only does the surrounding environment make publishers and advertisers uneasy about marketing on these platforms, but publishers generally like to have some control over which ads are served alongside their content. Due to a lack of Brand Safety measures within these platforms, there can be risks surrounding ‘brand appropriate’ material and influencer marketing. While these platforms can be great avenues to grow awareness around a brand, publishers don’t have any control over the context of their content. While we have already seen a handful of publishers pour significant time and resources to gain notoriety on TikTok, Facebook Watch, and YouTube Shorts, many publishers see the limitations of these social platforms. Tiktok users spend an average of 52 minutes per day on the platform, and that number jumps to more than 80 minutes per day for users between four and fifteen years old. In addition to the remarkable number of views and users these short-form video platforms are tallying every month, further reports also show people are sticking around for a long time. According to Google, YouTube Shorts generated 6.5 billion daily views in March 2021 alone, while Facebook Watch reportedly draws more than 1.25 billion monthly viewers. We have already seen similar video offerings gain traction in this relatively new environment. It quickly became clear that the traditional social media platforms (i.e., Facebook, YouTube) weren't going to allow TikTok to monopolize the short-form video landscape for too long. Publishers that have gained a foothold in this new space already see increased advertising and monetization opportunities. As TikTok grew exponentially during the pandemic, garnering over 1.36 billion downloads between Q1-2020 and Q2-2021, social media platforms everywhere began refining their video offerings to better align with the increasing popularity of mobile-friendly, short-form video. Over the last year, the frenzy surrounding short-form video platforms has escalated to unthinkable heights.
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